Big Local are a national consortium chosen by the Big Lottery Fund, they are putting 150 communities in the driving seat to achieve lasting change in their areas across England. Each area receives at least £1 million over the next ten years. Wick Ward has been chosen as one of these areas. They have been awarded £1 million, coming in 2012. It is up to local residents how the money is spent.
We were asked to build a brand for the project from the ground up. Once we had established the brand we were to create a campaign that would spread the word and encourage local residents to get involved.
Our first objective was to give the project a memorable name, it had to be something that rolls off the tongue and importantly the name had to be available as a URL. After a heavy brainstorming session we all quickly agreed that we had a winning name: Wick Award.
Logo development
Logo inspiration | picture credit: Mugofevil
Development
Black and white versions
Colour palette
Colour inspiration | picture credit: Tom Eats
Colour inspiration | picture credit: Tom Eats
Colour palette
Final Wick Award logo
Primary
Secondary
Type
Primary font
Printed campaign materials
Campaign poster
Campaign postcard
Campaign booklet
Website
